Dunedin is the South Island's fashion capital, with a variety of boutique and designer stores to be found in and around town.
A cluster of boutique fashion stores on George Street

Dunedin Fashion

Dunedin is the South Island's fashion capital, with a variety of boutique and designer stores to be found in and around town. With stores showcasing local and national designers, beautifully handcrafted garments and accessories, and carefully selected international collections, Dunedin is the ideal place to discover the creativity and inspiration behind the colours, patterns and fabrics that New Zealand fashion is now recognised for internationally, as well as the exciting and eclectic work of local designers.

Dunedin even has its own fashion week, iD, the pinnacle of which is the iD Dunedin Fashion Show. The show is hosted on the platform of the city's Railway Station, with a 110m (360 ft) runway! This glamorous night out is an event for the general public and showcases established and emerging designer fashion mainly from Dunedin. There are also various other events, mini-parades and late night shopping sprees throughout the week.

Whilst the George Street shopping area is dominated by boutique and high fashion shops, a number of recycled clothing shops and "Op Shops" can be found just off the main street. For those that want to venture further, either Princess Street or South Dunedin will land you in second-hand heaven. With so many stores to be discovered and rummaged through, you might like to make a day of it.

Key Blue markerFashion and Clothing Shops Green markerRecycled Clothing and Op Shops
Fashion shop locations in Central Dunedin
Recycled clothing and op shops in Princess Street and South Dunedin

Featured Dunedin Fashion Events

iD Dunedin Fashion Show

iD Dunedin Fashion Show

Fashion Events
Dunedin Railway Station Foyer, Dunedin

From Friday 4 April 2025 to Saturday 5 April 2025

Calling all fashionistas! The next hallmark iD Dunedin Fashion Week will take place from 1 - 6 April 2025, including the iD International Emerging Designer Awards competition and the iD Dunedin Fashion Show on Friday... More...

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